Sales & Marketing is vital to your new company's future! That's why we spend over one hundred hours on marketing during your first year – direct mail, Yellow Pages, the Internet, point-of-purchase, dealer set-up, word-of-mouth, networking, etc. We teach you how get your customers and how to keep them coming back!

Everyone always wants to know the marketing plan – how are they going to get business? Good question. We have good answers. Here’s one of them. you have the opportunity to leverage our experience and the experiences of other studio owners.

Through the HVSI network, you will know what works and what doesn’t. Qualify and attend our Show ‘N Tell Saturday. At SNT, we take you through our basic marketing system. You will be amazed and, we believe, impressed with the scope and the expertise of our marketing system.

We have a system that has been tested for twenty-two years. The words of HVSI founder Robert Hanley demonstrate the power of leveraging the experience of others. His struggle in developing a solid, effective marketing system is your advantage.

“I began marketing this business in 1982, but I didn’t hit on what really works until around 1991 – the fall of 1991 actually. I tried everything in the film and video business, from doing TV commercials for large, national advertising accounts to working on lengthy product and training videos, to writing, producing, shooting, editing, and selling a feature-length film! As I learned more about Business (with a capital “B”), I discovered the secret to time leveraging – being able to do more things in each hour to generate that magic word – profit! In the process, I developed advertising and marketing tools that really work, and I discarded all of those things that didn’t. I refined the system over the years until I knew what from every project I started, with very few exceptions. In short, I’ve done all the groundwork for you; you simply follow the system. You don’t have to “discover the wheel” all over again!” -- Robert Hanley, HVSI

Here are some brief examples of the marketing system Hanley created:

1) Yellow Pages advertising

Robert Hanley is an expert in Y/P advertising. We have our own design department (a big plus for your company). We help you design your logo and teach you how to use it to your advantage. These Yellow Pages ads work. Your home video studio will likely become the dominant player in your marketplace when you open for business. That’s been our experience with our new studio owners around the country.

2) Direct Mail

We'll provide you with a refined version of HVSI’s very first direct mail piece. Robert Hanley used it to start his business. Our studio owners call it the "Magnet" because it has attracted hundreds of thousands of dollars in business! We'll teach you how to use it effectively.

3) Low-cost and no-cost adverting

We have so many effective marketing ideas, it’s hard to count them all! They are tried and true, realistic ideas that you will be able to implement from day one. You will learn how to market your business effectively in any arena, in any area of the country, large or small. You will soon see that you have a solution for the needs of every potential client. We will show you how to get your phone ringing!

4) HVSI National Sales meeting every Monday morning

Hosted by HVSI, this conference call gets our owners focused and armed with new marketing techniques for each week. The calls are spirited, educational, and fun.

5) Full color brochures

These twelve (12) full color, proven brochures blow away anything the competition has to offer. You start off with twelve brochures on your twenty-one (21) profit centers, as well as other services you can offer. You can use these as mailers or display them in your studio or in other retail outlets as "TAKEONE"^SM advertising.

6) In-studio display

We've created a very attractive in-studio or in-store (for our partner stores) display rack just for you and your customers! It holds all of the brochures. When you place the brochures in the rack, they spell out the words “TAKE ONE!”

7) Direct mail postcards

You'll also receive five hundred (500) each of Twelve direct mail postcards that we've used and refined over the years. They really work. You'll be able to establish a quarterly direct mail campaign to get your name out quickly and consistently.

8) Your own web site

We've made a great deal of money from our web sites! The Internet is an incredible asset to your business. We make sure you get on it and get your share of the business out there. Our web design department will provide you with an instant web site, customized with your new company's name, address, phone number, and logo. Your website is optimized for many search engines including Google, and WILL give you business opportunities throughout the world. These web sites work. The exciting thing about the Net is that all orders are pre-paid, so that you get all of your money from your customers up front!

9) Logo and Letterhead Kit

When you come to Indianapolis, one of the first things we do is get you together with our staff Graphic Designer. Our designer helps you choose a design we call your “name” logo. You'll receive a custom letterhead kit that includes your new logo design, business cards, letterhead, envelopes, and even customized sales slips. You will be ready for that first customer!

10) The Secret Equation

At some point in the day while you are here in Indianapolis, we will share with you our “money equation; a simple low cost technique which will really boost your new business. It is something that all our HVSI Studios do and it will get your new studio instant business!

JOIN THE TAKEONE^SM NETWORK TODAY!

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Home Video Studio - Home Based Businesses

Serious Income and a fun Lifestyle – 1-800-464-8220