July 26, 2008

It's Saturday, July 26. Denise, Aaron (my son) and I are heading to Disney World in Orlando, Florida for Home Video Studio's 8th Annual Convention.

It's Saturday, July 26. Denise, Aaron (my son) and I are heading to Disney World in Orlando, Florida for Home Video Studio's 8th Annual Convention. Studio Owners from across the United States, Canada and Sweden will join us for up to six days of training and fun. I can't wait to meet Mickey Mouse. Attached is a picture of me by Spaceship Earth in EPOCT.

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icon date 08:00:00 | icon author Robert Hanley
July 17, 2008
 Learning video production is like learning any other skill; the fundamentals are so important. They are the building blocks that will affect the way each videographer shoots and then in turn edits what he has shot. A common cliché often heard on video shoots of all sizes is, “We’ll fix it in post.” That is easier to do now than it was 10 or even five years ago, but why not get it right the first time?

I’m teaching two video production classes in late July at Home Video Studio’s 8th Annual Convention. These are basically beginning video production classes. We will be discussing cameras, coverage, shots, sound and of course lighting.

Let’s focus in on lighting just for a moment. Certainly, lighting is a key component, a core skill that is required for great video production. I just did a quick search on Google for the term “three point lighting” and received a ton of results offering to teach this technique, or at least to shed some light on the subject. LOL. Do your own search, if you like. The Web is a great resource for almost everything and probably anything you can think of. We learn from many sources. We do indeed learn by doing. Lighting-wise, I learned from Karl Koch and Bill Tobias. Karl was a gaffer on many of my film and video shoots in the 80s and Bill Tobias was and is a renowned still photographer. Bill was the Director of Photography on my independent feature film, Good Cop, Bad Cop. I remember watching both of these men ply their craft. Both are master craftsmen.

Using light in your video production is a key essential ingredient. It is one of your tools. How much light do you need? What about utilizing the manual or automatic exposure on your camera to adjust the lighting? When do you add light? How do you use fill light?  Should you use available lighting? What about white balance and color temperature? Are you shooting at dusk or dawn or somewhere in between? How do you light the inside of a car or shoot the reaction shot of someone watching a TV screen?

What is the best simple light kit to keep with you? Should you rent lights? How would you hire a gaffer? What is foam core and why should you have it on every shoot? These are all thoughts and questions to ponder, as well as skills to learn as you hone your video production skills.

Keep in mind the acronym K.I.S.S. (Keep It Simple Stupid). Most of the time, we can use available light and perhaps add a touch of fill light. Budget, time restraints, and the type and scale of project will affect your approach to lighting.

Many of our studios totally get into video production, while some owners prefer to stay in their studios and do post-production. Chad Godfrey of Lee’s Summit likes to have it both ways. He just snagged a $9000 video production last week and still took in an additional $6,000 in other business in essentially post-production work. $15 thousand total is not bad for a week’s work. The key to success for Home Video Studio owners is that they are trained to be great craftsmen (and women) and yet, they understand and know this is a business. Making money comes first. It is very easy to get wrapped up a production and over-produce or give away the store. Sometimes less is more. Whether you are lighting a person or a scene, this is certainly true.

What will you do? What will your studio look like, feel like, and how will you feel sitting in the director’s chair knowing that you never, never have to work for someone else again? Why not make videos about corporate America instead of working for in corporate America? Anyway, just shedding a little light on the subject for you. Food for thought, especially if you have a light appetite (pun intended).

Call me today and we can chat. Let’s see if Home Video Studio is a good fit for you and for us.
Call my cell: 866-714-1956.

 

“May the force be with you...”

Robert Hanley
CEO and Founder
Home Video Studio


Categories: Video Production
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icon date 12:59:38 | icon author Robert Hanley
July 9, 2008
Thank you, thank you, and thank you!!!  I cannot begin to tell you what a joy and blessing this business has been to our family.  I have found a renewed sense of happiness that my previous profession has slowly drained from my life. 

The following is taken directly from an email which I recently received from one of our new studio owners.

Thank you, thank you, and thank you!!!  I cannot begin to tell you what a joy and blessing this business has been to our family.  I have found a renewed sense of happiness that my previous profession has slowly drained from my life.  I have found the majority of people with whom we interact to be mostly happy and friendly.  After a completed project is presented, there are usually tears of joy as the emotional impact of treasured photos coming to life on the TV allows the outpouring of satisfaction with the completed project.  I again want to repeat myself and say, “Thank You!!” for allowing me to be involved with such a dynamic, growing and exciting business.
 
Respectfully,
 
Joseph Rodriguez
 
Home Video Studio - Indio
Joseph and Wendy Rodriguez
Indio, CA  92201
760-347-6688


Wow, that was quite an endorsement. Thanks Joseph!

Call me today and we can chat. Let’s see if HVS is a good fit for you and for us.
Call my cell: 866-714-1956.

Categories: Home Based Business
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icon date 09:43:26 | icon author Robert Hanley
July 4, 2008
I woke up in Disney World today at 4:00 a.m. Denise and I were in Disney World (Orlando, Florida) making final arrangements for the 8th annual Home Video Studio convention (or Getaway ‘08 as we call it). We will also have our 8th annual Hanley Awards Gala at this event so believe me, there is a whole lot of planning going on.  Anyway, we were in Disney World for this reason. The night before we enjoyed dinner at the California Grill Restaurant on top of the Contemporary Hotel in Disney World. From that vantage point, we saw an amazing display of fireworks. Disney does it grandest display of fireworks on the  3rd and 4th of July.

So we woke up on the fourth, packed up and went to the airport in Orlando. From there we flew to Kansas City, Missouri. We then rented a car and drove to Kirksville, Missouri where we celebrated the 4th of July with my Dad (he is doing a little better), Aunt Lucy, my brother Mark and my sister Marcia Jo.

On the way to Kirksville we took a short detour to Marcelene, Missouri, the boyhood home of Walt Disney. I have visited Marcelene before. Denise and I toured the Walt Disney Museum there several years ago. Many say that Marcelene is where Disney got the idea for Main Street in Disneyland and Disney World.

I wanted to visit the museum again, especially on Independence Day. The museum tour guides were delighted and amazed when they heard  that we had woke up in Disney World and now were standing in their museum. Apparently no one had ever accomplished that feat before.  I love Disney World and I do actually love Marcelene. It is a really cute small town (and I do mean small). We walked around the museum for a while. Then we visited a few of the stores on Main Street. Oh, I didn’t mention that as we arrived in Marcelene their annual 4th of July parade was just starting. It was a simple affair, especially when compared to the Magic Kingdom parades or to the fireworks that we viewed the night before. Still, their parade was charming.

Afterwards, I got to thinking about Indpendence day. Not the patriotic thing but just the idea of being independent -- owning your own business, paddling your own canoe, etc, etc. I thought of Kirk Douglas (not the actor but the HVS studio owner). Kirk, a former Studio Owner of the Year, purchased his studio after 9-11 because he wanted to be independent. As I recall, he made upwards of $100,000.00 a year in salary but he wanted to control his destiny. Call Kirk and ask him about destiny, independence and running his own video studio. I think you will find his comments interesting.

While you are at it, ask him about his sales.  In the months of May and June alone, Kirk Douglas has grossed over $46,000! Kirk is our Studio Owner of the Month for June (celebrated in July) so it is appropriate that I mention his name in conjunction with the 4th of July and independence.

Just look at Walt Disney. What a great vision! From Marcelene, Missouri to Disney World and beyond, it was Disney’s vision that gave him and us (lucky for us) the magic. Kirk followed the HVS plan and then added a little of his own magic. I started Home Video Studio with an idea and a vision. If you follow my plan you may just find the independence and magic in your life that you have been looking for. Instead of working for someone else, focus on your own magic kingdom!


Call me today and we can chat. Let’s see if HVS is a good fit for you and for us.
Call my cell: 866-714-1956.

Margarita Paz, 760-749-7807. G


“May the force be with you...”

Robert Hanley
CEO and Founder
Home Video Studio

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icon date 11:13:17 | icon author Robert Hanley
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