A legendary figure in advertising and marketing, Joe Newman is HVS’s “marketing guru.” He provides marketing consulting to HVS studio owners. He conducts marketing meetings with new studios and complete marketing seminars at the various HVS all-studio meetings and the annual Las Vegas Convention. Of particular importance, Joe facilitates weekly marketing meetings via telephone conference calls to all HVS studios each Monday morning.†
From 1963-1983, Joe Newman was the President/CEO of Joe Newman Advertising inc., an Indianapolis-based advertising agency handling accounts such as: Kentucky Fried Chicken, Arby’s Roast Beef, the Ice Capades, Ringling Brothers Circus, Paramount Pictures, RCA, Whirlpool, along with a host of local car dealers, banks, furniture stores, jewelers, as well as the YMCA of Greater Indianapolis, the Indiana and Michigan Optometric Associations. He also owned The Remote Unit inc., an audio/video production company.
In addition to his amazing advertising and marketing career, Joe has also owned Spanish language radio stations, served as president of the American Broadcasting System and Alliance Broadcasting Systems, two companies that owned several other radio stations, co-owned with his son, Bob, a specialty ad agency focusing on proprietary and vocational school marketing, and directed the WGAQ Radio Fiesta in Chicago.
In 2001, Joe co-founded the ABA (American Basketball Association), the largest professional sports league in the United States with teams in Canada and Mexico. He currently serves as co-owner and CEO of the league.
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